🖤 February is Black History Month

Chocolate-dipped, elegantly bronzed, grace-encrusted, and toasted with beauty. My God, black women are breathtakingly beautiful.

Since the start of the story, Fafah has embraced uniqueness; we are all born with entirely unique and beautiful skin colors. However, society's established beauty standards, which we are immersed in, inevitably lead to racial inequality. Since European beauty standards prioritize lighter skin colors and hair types that exclude many black women, particularly those with darker skin, black women are more vulnerable to the impacts of European beauty standards. Therefore, we can’t deny the fact that Black women's beauty has long been undervalued and rejected by the mainstream.

Miss Fafah too, experienced a lot of hardships as a black girl, therefore she chose to create a place where we can all come together and achieve our goals without feeling inferior because of our complexion. Black is gorgeous, lovely, and most importantly, unique.

“As a young girl growing up in Cameroon, Africa, I never had a voice. In our culture, girls are taught to keep quiet and hide their feelings, even if they’re suffering internally. We couldn't share our stories and we couldn't talk about our dreams, goals, or hardships. Growing up with this suppression I felt so worthless and lost, but I was about to learn and face my true potential.”

Today, while we journey downhill to deconstruct these superficial beauty standards, we must remember that raising one's voice for black people was once a death sentence. And those who turned a death sentence into a right, are our heroes.

Let us embrace the extravagant black color this February and forever! Let’s take time to honor the heroes who have paved the path to empowerment for the Black community, while also acknowledging that there is still much ground to be accomplished!